Social media has become a part of most of our every day lives. We use it to post pictures, check in with friends, communicate with others, watch slots, and lots more. In today’s world, it seems that social media has the ability to make people stars, and in the process, earn them lots of money. But who exactly are these social media influencers and what do they do? How do they earn their money and how much of it do they get? With so many social media platforms available to join today, it’s not difficult for people to be recognised. Yet, some are noticed a lot more than others.

So, we’re going to take a look at the world’s highest earning social media influencers and find out precisely what their earnings from such a status are. To do this, we’re going to be looking at three of the top social media platforms in the world today – Instagram, YouTube and Tik Tok.

Whilst also focusing on the top celeb earners, we are also going to feature the biggest online slot streamers, and see who has the top following within that niche


Streaming online slots has been going strong for a few years now, and whilst there are lots of channels that have now adapted this business model, there are a few slot streamers that stand out from the crowd. Below you can see their following on Youtube, which are accurate figures as of June 2020.

  • Rocknrolla
  • Youtube
  • The Bandit
  • Youtube
  • Casino Daddy
  • Youtube
  • Casino Grounds
  • Youtube
  • Let's Give it a Spin
  • Youtube


  • Cristiano Ronaldo
  • Approx Earnings per post - $1 million 
  • 219 Million Followers on social platforms
  • Ariana Grande
  • Approx Earnings per post - $1 million 
  • 186 Million Followers on social platforms
  • Kylie Jenner
  • Approx Earnings per post - $1 million 
  • 176 Million Followers on social platforms


The Instagram app swiftly rose to prominence after being made available in 2010 on iOS devices, seeing over one million users register for an account. A version for Android devices was made available two years later and today it has over one billion active users. Now owned by Facebook after a deal was passed through in April 2012 for $1 billion in cash and stock, the app allows its registered users to upload photos and videos to their accounts.

Over the years, additional services have been added to the Instagram app, including the messaging service, the possibility of uploading multiple photos and videos in a single post, and the ‘Stories’ options. So, who exactly are Instagram’s highest earning influencers?


If there’s one thing that Keeping Up with the Kardashians gave us, it’s a whole family of social media influencers. The family of Kardashians and Jenners is quite large, so it’s little wonder that at least one of them resides atop the Instagram social media tower.

In 2014 and 2015, Kylie and her sister Kendall were listed by Time magazine as being two of the most influential teens in the world, with social media being pointed out as the location where their influence is strongest. Kylie remains as one of the most-followed people on Instagram to this day, with more than 176 million followers as of May 2020. According to Forbes magazine, she is one of the world’s youngest billionaires, having a net worth of $1 billion at the tender age of 21.

A lot of this is to do with the fact that Kylie is the owner of her own beauty brand, Kylie Cosmetics. However, she also charges over $1 million dollars per Instagram post that she makes to endorse luxury fashion and beauty brands.


As the most followed woman on Instagram (with over 186 million followers), Ariana Grande certainly has a lot of influence through the social media platform. The 26-year-old singer, songwriter and actress also brings in a tidy sum of around $1 million for each endorsement post on Instagram. Companies garnering the benefit of Ariana promoting their products have experienced their number of followers swell significantly afterwards.

This isn’t really surprising considering that she has had several top-selling songs and albums, has won a Grammy Award and is the most-listened to female singer on Spotify and Apple Music. Such accolades saw Forbes magazine list her as one of the most influential people in both 2016 and 2019.


Footballers are some of the biggest stars in the world, and Ronaldo is known around the world for his skills on the pitch. Yet, the Portuguese player is also famous for many other reasons, having endorsed a number of brands over the course of his career. To date, he exists as the Instagram and Facebook user with the most followers, currently sitting at over 219 million. He has earned about €720 million from 2010 to 2019, and he was ranked second by Forbes in the highest-paid athletes of the decade.

Sports brands pretty much fall over themselves clambering to get Ronaldo to promote their products, and with good reason. He has such a big influence over his Instagram followers, thanks to the fact that he writes such sincere and complimentary posts for the products he’s endorsing. On average, he receives just under $1 million per post and has an engagement rate of 2.77% for such posts.


What one Kardashian or Jenner does, another one simply has to get themselves involved with. Kim wasn’t about to let Kylie Jenner have all the influencer fun and has herself amassed a following of above 171 million people. Like half-sister Kylie, she has launched her own cosmetics range, KKW Beauty, which provides a chunk of her current fortune.

Kim Kardashian-West is probably the most-known of the Kardashian Family, thanks to her former allegiance with socialite Paris Hilton and the sex tape that she filmed with Ray J. She constantly gains media attention, leading to brands offering their products to her to promote on a regular basis. She brings in about $900,000 per promotional post, and Time magazine listed her as one of the most influential people in 2015. In that same year, she was reported to be the highest-paid television personality, with estimated earnings of $53 million.


With YouTube having been around since 2005, it stands to reason that it would have created some stars. After all, it provides users with the opportunity to upload videos of pretty much anything in the hopes that people will want to watch it. The more viewers a user has on their videos and the more subscribers they have, the better their YouTube status.

YouTube was created by three former employees of the PayPal company, and it didn’t take long for Google to purchase the site, which occurred in 2006 for a princely sum of $1.65 billion. YouTube and selected creators earn advertising revenue from the Google AdSense service, which targets ads according to site content and audience. As with Instagram, the YouTube platform has gone through various updates through the years, incorporating additional services, such as its streaming and purchasing of movies, music and other media. It is for this reason that today it has over 2 billion users and experiences daily traffic of around 30 million people.

So, how much do YouTube creators earn on the videos that they make and who exactly are the currently biggest influencers through this social media platform?


While Instagram has taken everyday celebrities and transformed them into social media influencers, YouTube has taken various everyday people and done the same. Ryan Kaji got his start on YouTube when he was just three years old, when he was filmed unboxing toys. Now an insightful eight-year-old, he has taken to conducting science experiments on his channel instead. Yet, it seems to have also set off a need for other Ryan Kaji items, with his own toy line being released to the public entitled Ryan’s World.

Ryan has reviewed many other toys as well, which has been proven to influence sales of such. His YouTube channel has been listed in 2018 and 2019 as the highest-earning on the social media platform, according to Forbes. Last year, he raked in a total of $26 million, which is up by $4 million from the 2018 period. His channel boasts over 25 million subscribers, and he hit new heights with video game releases and a show on Nickelodeon.


There’s a certain thrill that comes with trying to break Guinness World Records, perform dangerous stunts and compete in sporting events, but this hasn’t stopped five friends from doing it for their channel, Dude Perfect. With over 51 million subscribers, the group consists of twins Cory and Coby Cotton, Garrett Hilbert, Cody Jones and Tyler Toney. The five friends are former college roommates from Texas A&M University, and in their time on YouTube, they have smashed various Guinness World Records.

Videos on the Dude Perfect channel have amassed over 10 billion total views. Meanwhile, the channel itself is recognised as the second most subscribed to sports channel on YouTube and the 12th most subscribed to channel overall. For this reason, the five friends have managed to rake in over $20 million in both 2018 and 2019, whilst also bagging themselves a show on Nickelodeon in the process – The Dude Perfect Show.


One of the youngest YouTube stars is Russian-born Anastasiya Radzinskaya. At just five years old, Anastasiya first became known on the video sharing site for the posts that her parents did regarding her cerebral palsy. However, she has become much more known for the videos that she posts of her playing with her father on channels such as Like Nastya. Her earnings for the 2019 period are said to have been around $18 million, with over 54 million subscribers opting to be notified about her posts.

Various brands have taken notice of these videos, which are provided in seven different languages to cater to a wider audience demographic. Legoland and Dannon have paid out six-figure sums to work with the child star, meaning that she potentially stands to make much more for the 2020 period and beyond.


The American comedy duo of Rhett and Link self-styled themselves as “Internetainers”, a portmanteau of “Internet” and “entertainers”. They crafted the YouTube series known as Good Mythical Morning, as well as various comedic songs and sketches. Not only that, but they own the YouTube Premium series, Rhett and Link’s Buddy System, which has so far provided two seasons.

Good Mythical Morning sees the pair eating and drinking different foods, such as Cheetos-flavoured Pop-Tarts. They’ve also participated in singing segments with people such as Kelly Rowland, and this has led to their earnings of $17.5 million through the social media platform. Since Rhett and Link started up, they have expanded their comedy routines to four separate YouTube channels, started their own podcast, released two books and also paid $10 million to buy the multichannel network known as Smosh. Across their YouTube channels, they have amassed a following of more than 30 million people.


For those who don’t know, Tik Tok is a video-sharing social networking service that is owned by ByteDance, which is a Chinese company founded in 2012. Users of Tik Tok are able to create short dance, lip-sync, comedy and talent videos. It first became available for the Chinese market in 2016 and then later became accessible on iOS and Android markets outside of China in 2017. Following its merger with in August of 2018, it became available to the United States market. Throughout the past couple of years, it has become exceptionally popular in various Asian and North American locations.

Downloads specifically increased once Tik Tok merged with, and it became the first Chinese app to achieve the status of most-downloaded app in the United States in October of 2018. In both 2018 and 2019, it was noted as the most-downloaded app on the Apple Store, and it exists as the 7th-most-downloaded mobile app of the decade between 2010 and 2019. So, how exactly do influencers gain money through Tik Tok and who are the biggest earners?


Anyone using Tik Tok will doubtless have heard of Charli D’Amelio. As of May 2020, she has accumulated over 55.7 million followers on the social media platform, and she has often been given the moniker of the “reigning queen of Tik Tok” by the New York Times. Her vast number of followers makes her account the most followed for an individual on the platform.

As it happens, her career on Tik Tok only began in the summer of 2019, when she uploaded various dance videos to the server. In a similar vein, these videos led to her acquiring around 18 million followers on Instagram and almost 4 million subscribers via YouTube. In the ten-month period since she began posting Tik Tok videos, she managed to soar to the top of the rankings as the most-followed account – a status that was held by Loren Gray until March of 2020.

It was in January of this year that she signed with talent agency UTA, and she went on to land a spot in a commercial for Sabra Hummus alongside other celebrities, which was aired specially for the Super Bowl. At the same time, she was invited to attend the Super Bowl LIV, meet Jennifer Lopez and create the now-viral Tik Tok challenge known as the “J Lo Super Bowl Challenge”. It is said that D'Amelio earns around $48,000 per Tik Tok post she makes, which is insane for a 16-year-old.


With over 42 million followers on Tik Tok, Loren Gray earns around $42k per post. She is an American singer who has been signed to Virgin Records and Capitol Records, and her debut single was launched in March of 2018, entitled “My Story”. Since that time, she has released five other singles and has collaborated with the Lost Kings on their track “Anti-Everything”. Not to mention, she was featured in the music video for Taylor Swift’s “The Man” in February of 2020.

Gray started out by posting on and since the merger, she has continued posting lip-sync, singing and dancing videos. She has a 2.31% engagement rate, and despite being the victim of mass bullying in school once her followers number soared, she has continued to create videos and post them. Now, the 18-year-old has over 19 million followers on Instagram and almost 4 million subscribers on YouTube, too.


While Tik Tok has generally been associated with teenage stars, Zach King isn’t within that demographic at all. The 30-year-old started out by creating videos on the now-defunct Vine app, before switching to Tik Tok. He could potentially be considered as much more talented than anyone else on Tik Tok, with his six-second digitally edited videos known as “magic vines”. Today, he earns around $41,000 per post from his 42 million followers.

He also owns a YouTube channel, where all his videos are posted too, and this has led to him recently signing a deal with Tic Tacs. Through his Tik Tok account, he has quite the engagement rate at 5.4%.


It would be improper to speak of Tik Tok influencers without mentioning Riyaz Afreen. This Indian personality has crafted numerous videos of himself lip-syncing to multiple songs and has also recorded duets with others to provide entertainment to his 37 million followers. Not only is he a social media influencer, but he works as an actor and a fashion blogger, too.

It's estimated that he brings in between $22,075 and $36,791 per Tik Tok post, and has acquired over 2 billion likes in his time using the app. To add to his musical videos, Afreen has taken to creating comedy videos as well, which has led to the 17-year-old acquiring masses of followers on other social media platforms, including Instagram and YouTube.


  • What are social media influencers? - The definition of a social media influencer is somebody that has a deep impact on the people that follow them on their social platforms. A good example of this would be an influencer endorsing a make up product on their channel, the chances are a large percentage of followers would then go on to purchase that produce.
  • How much do social media influencers make? - The actual amount an influencer can make will depend upon the size of their following. Top earners such as Cristiano Ronaldo can expect to earn up to $1,000,000 for each post on their account. Even smaller influencers can still pull in the region on $50,000 per post.
  • What do social media influencers do? - There are a vast amount of subject matters that social medial influencers cover. These can be things like sports, makeup, fashion, toys, and music. So basically whatever area they cover they will post about that, this can lead to lucrative sponsorship deals for from companies are looking to put their brand in front of a large targeted audience.


Article by Nigel Hall

22 Years Gambling Industry Experience

About Nigel Hall



Whilst online casino streaming may be a much smaller business model compared to the huge figures we seem amongst those in the celebrity world, it is still very much a lucrative field to be in. Without a doubt these guys and girls can help game providers to get their product out there, and on to the devices of those players who are looking for something new and exciting to play.

As we become more and more tech minded, it would seem inevitable that future generations of social media influencers will be continuing to help showcase new products in their chosen field of stardom. 

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